Basically, our main goal at Vinos Ambiz is to produce excellent, high-quality, unadulterated, natural and healthful wines that look, smell and taste good; and that express the terroir of where they're from; and that are made in a way that is actively beneficial both to our customers’ health and to the environment; and that are sensibly priced. And all the other goals are derived from that!
As we grow our own grapes AND make our own wine, we have two main areas or groups of activities that are important to quality of the final product: 1) farming in the vineyard and 2) winemaking in the winery. So we can start sub-dividing these goals as follows:
1) Sub-goals in the vineyard:
- Produce top-quality, healthy, chemical-residue-free grapes
- Harvest the grapes when they are perfectly ripe
- Harvest the grapes carefully and slowly; remove all leaves, twigs, soil, etc
- Don't harvest grapes that are unripe, rotten, damaged, half-eaten by birds, insects, etc
- Improve and/or maintain the fertility and quality and structure of the soil
- Encourage and/or maintain bio-diversity in our vineyards
- DO NOT pollute the environment (soil, water, air, life-forms) with chemicals
2) Sub-goals in the winery:
- Produce top-quality, healthy, chemical-residue-free wines
- Use environmentally friendly materials and equipment and tequniques as much as possible
- DO NOT adulterate the must or wine with unnecessary substances or chemicals
- DO NOT use intensive intervention techniques or processes
3) Other sub-goals:
- Sell our wines at reasonable, sensible prices, which are based on the effort and inventment made to produce them, as opposed to basing them on the ‘hot air’ of hype, write-ups, snobbery, fancy label design, etc
- Treat all our stakeholders in a dignified and fair manner. This includes suppliers, employees, customers, share-holders, neighbours, visitors and any other persons that we come into contact with for any reason
- Focus on distributing locally directly to the consumer; and when delivering over longer distances, by selecting the least contaminating means of transport
- Make the effort to recycle our bottles; encourage our consumers to return our bottles so that we can reuse them
- Use natural cork so as to support cork-oak farmers in keeping that land productive and protected from erosion
- Do not use petroleum-based plastic closures, or environmentally hostile aluminium
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